Blurring the line between brands and culture.

PR:009

Twojeys

TJ x Duke+Dexter Campaign Production
PR:008

Desigual

Social Media Content Content Creation
PR:007

Scalpers

Raincoats Craft Animation Content Creation
PR:006

Lacoste

Sunset Sessions Ibiza PR
PR:005

MÓ Eyewear

Creative Content Production Content Creation
PR:004

Brownie

Road Trip Editorial Campaign Production
PR:003

Vicio

In-House PR Services PR, Partnership
PR:002

Pull&Bear

In-House Creative Services Content Creation, Production, PR
PR:001

Soho House

Soho Rising Barcelona Content Creation
PR:009

Twojeys

TJ x Duke+Dexter Campaign Production

POLARITY produced this dynamic campaign alongside @odysseyfam, bringing to life the first collaboration between @twojeys and @dukedexter in just under a week. With one intense day of shooting, a team of 20, rally cars, horses, motorcycles, skateboarding, and traditional Irish tap dancing, the production captured the energy and creativity behind this unique partnership.

The collection blends silver and leather in four exclusive pieces, including custom-designed jewelry and the iconic Wilde Penny Loafers dressed in silver. Directed by @outerview and @twojeys, the campaign showcases handcrafted expertise, traveling from Barcelona to Brixton to celebrate the spirit of both brands.

Client @twojeys @dukedexter
Director @outerview @twojeys
Co-Produced by @polarity.services @odysseyfam
Executive Producer @polrende
Producer @maria.rodicio
Production Assistant @lararodicio
DOP @mate1.ti
1st AC @marcborras_
Gaffer @erikdalmau
Key Grip @leo_dutraaa
Dancer @maria.and.aurelien
Skater @pierre_leze
Skater @joangalceran
Stunt @juanandelfresno
Runner @ian.dcasa
Runner @hugo_alejo
Editor @lucsmucs
Colorist @albertorodriguezcolor
Sound Designer @mushii.__
Rental @napalmrentals

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PR:008

Desigual

Social Media Content Content Creation

The Desigual Content Creators project emerged from the brand’s need to communicate its new launches through talented content creators. Under our creative direction and production management, we facilitated the entire process—from conceptualizing the collection’s message to talent scouting, briefing, contracts, project oversight, editing, and final delivery. Additionally, specific requests sometimes arise within the project, such as collaborations with Andrea Chaparro for the Desigual Summer 2024 Fashion Show, the GRWM Underwater Edition piece with Laura Tonder, and assistance with talent bookings.

Content Creation @polarity.services
–
Client @desigual
Creative Direction @carlaetstik
Filmmaking & Edition @g.tafalla @juandefrancia @dazzcreative
Talents:
@andreaxchaparro
@couturekulten
@anaperrote
@megxtaylor
@anaaa_miaaa
@sofiarosefaziomineghino
@raecnaz
@nadinecaldera
@angelazhanglin
@11julieta
@itssaramateo
@lorecibeira
@frejaboerreolsen
@camillenakachian
@orianka
@dianeguais
@kaislalaranta
@inesmaestre_
@sofipapasarantou
@paulamisert
@itsmeers
@ninajuliasimon
@miloutjioe

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PR:007

Scalpers

Raincoats Craft Animation Content Creation

In collaboration with Scalpers, we created visually striking content featuring the Windbreaker Jacket, highlighted through the artistic lens of visual artist Jon Frier. Our focus was on crafting a unique narrative that showcases the jacket’s style and versatility, aligning perfectly with Scalpers’ brand identity.

Content Creation @polarity.services
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Client @scaperscompany
Visual Artist @jon.frier

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PR:006

Lacoste

Sunset Sessions Ibiza PR

Polarity played a pivotal role in the PR Call for the Lacoste Ibiza Opening Party, collaborating with key influencers to create buzz and excitement around the event. This partnership showcased the brand’s vibrant essence and connection to the island’s lively culture, ensuring a memorable launch that resonated with the local community and guests alike.

PR Call @polarity.services, @tammy_ibiza
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Client @lacoste

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PR:005

MÓ Eyewear

Creative Content Production Content Creation

We had the pleasure of working with MÓ Eyewear on two key projects this year. First, we crafted engaging content for their Casa MÓ event, curating a vibrant visual narrative that captured the essence of the brand and the experience. To close the year, we teamed up again to produce their 2024 recap video—a dynamic one-minute summary highlighting their biggest activations. From defining the creative direction to developing a narrative-driven script and delivering a high-energy edit, our goal was to showcase MÓ’s journey in the most compelling way possible.

Content Creation @polarity.services
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Client @moeyewear
Agency @ollo_estudio
Video Editor @juandefrancia
Copywritter @mmunarp

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PR:004

Brownie

Road Trip Editorial Campaign Production

We took the reins on an exciting content creation journey for @browniespain, overseeing every detail from start to finish. Our creative production encompassed everything: from direction and ideation to talent scouting and booking, all the way through to production and team hiring. This project perfectly showcased our commitment to bringing vibrant stories to life.

Content Creation @polarity.services
Production @polarity.services
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Client @browniespain
Photographer @adriapiella
Models @abrilru_ @norafonolla
H/MUA @maidacardemil

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PR:003

Vicio

In-House PR Services PR, Partnership

POLARITY partnered with VICIO on a series of impactful activations that spanned partnerships and collaborations with Nike Running, Primavera Sound, Sónar Barcelona, and strategic openings in Madrid and Hot Spot Costa Brava. From providing vibrant atmospheres at major festivals to creating custom packaging and unique branded experiences, we emphasized VICIO’s connection to culture, music, fashion and lifestyle. Each project was brought to life through our strong PR calls and partnerships, mobilizing talents, influencers, and KOLs to generate engaging content and amplify the brand’s presence both on-site and across social media. Our efforts transformed these events into memorable celebrations that resonated deeply with young generations who attended those events, blending food, music, and community into a cohesive narrative for VICIO.

PR @polarity.services
Partnerships @polarity.services
Event Production @polarity.services
–
Client @vicio
Event Production Partners @vampire.zip, @annakatafuchi, @betcunillera, @terehenkart, @mondolirondo
PR Team @laracostanetto, @csarone, @ci.ller, @ikervera
Creative Direction @bertusao, @mariacerdan
Art Direction @estherescudero, @donquiles.artsyficial, @miguelquiroga.work
Stylism & Merch @socis_club
Content Creation @mc_miquel, @elrasto, @sergiodrigo
Partners @nikerunning, @primaverasound, @sonar, @mambo.creatives

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PR:002

Pull&Bear

In-House Creative Services Content Creation, Production, PR

For our projects with Pull&Bear, POLARITY embarked on a two years multifaceted journey that spans music, fashion, and cultural storytelling. Our projects ranged from capturing the raw authenticity of Artists like Dora and Diogo Appleton, to celebrating the thrill of urban surfing at Munich’s Eisbach River with Nicolas Marusa. Together with Vampire Studio and Siesta Creative, we transported the vibrant energy of Primavera Sound from Barcelona to Los Angeles, engaged with innovative music formats alongside Amaia, and created buzz-worthy PR campaigns at events like Bedtime x Amaia or Scrapworld. We also curated immersive experiences for youth talents like Nina UC and Pau Carrete in Formentera, and showcased the energy of Joan Margarit and Biel Juste from TWOJEYS in a Ibiza shoot. Each initiative reinforced Pull&Bear’s commitment to culture, creativity, and meaningful connections, merging fashion and music with authentic narratives that resonate deeply with young generations worldwide.

Content Creation @polarity.services
Production @polarity.services
PR @polarity.services
Partnerships @polarity.services
–
Client @pullandbear
Starring @diogoappleton, @ucancallmedora, @niibuma, @ninauc, @pau_carrete, @joanmargarit, @bieljuste
Executive Production @pullandbear
DOPs @filipe_neto, @sirdavidadams, @paul.guenther, @brucemartinez, @jujulutti
Editing @filipe_neto, @sirdavidadams, @paul.guenther
Sound Design @mushii.________
Graphic Design & Visuals @velasco.moreno, @palomamarine
Photography @elsurri, @malesueiro, @colettederkinderen, @pablo__escudero
Directors @oscar_decastro, @polgonzaleznovell
Art Direction @carlaetstik, @manu__sanch
Product Management @paulavilago
Production Support @wht.hrs, @FerranBassa, @gracieyabsley
Press & PR Team @iavistovar, @piluisblessed, @angelazapiain, @richiantunez, @anaginesgv, @laracostanetto
H/MUA @eliotmcqueen, @vicentguijarro
Styling @andrearamil
Partners @primaverasound, @sohohouse, @vanguardcollectives, @liveindallas, @760studio, @vampire.zip, @wearevampiro, @siesta.creative, Agency @folchsutdio, @wht.hrs, @gallery.sessions

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PR:001

Soho House

Soho Rising Barcelona Content Creation

Our collaboration with Soho House spans several years, rooted in creating content for events and brand activations that host global artists from music, fashion, and the creative industry. Recently, we’ve produced three notable pieces: Soho Rising: Mala Rodriguez, Soho Rising: Niño de Elche, and a behind-the-scenes look at Leïti Sène – T-Rex music video, in partnership with Nike. Today, our relationship has deepened as we are part of the Soho House Barcelona Committee, allowing us to further enhance our collaboration and explore new opportunities.

Content Creation @polarity.services
–
Client @sohohouse
Starring @malarodriguez @ninodeelche @leitisene
Featuring @youngwolfbeatz, @cutemobbb, @candelacapitan
Director @miguelmorillovega
Production @shoddy.eu @nelyaihoshyna @carolinaamvieira
Associate Producer @badcat.production
DOP @carlosfeher
Art director @dani.flamarique @favelagrb
Stylist @guilleqiller
MUAH @bissamorena
MUFX @medusa_creative_studio_
@pia___quin @nino_del_pozo @de_maria
Director Assistant @dnlstprz
Editor @arroz.bomba
Colorist @marti.somoza.color
VFX @marfil.studio @zaera3
Title design @cesarxce
Credits design @hadaly.villasclaras
Agency @lexa.services
Label @yuukiimusic
1st AC @raul.mulas
2nd AC @kianrahnema
Steadicam @carlos_rodriguez_pedrol
Gaffers @alexcarvajalr & Javier Corrión
Light Board Operator @tonillobet
Sparks @martipluma, Lucia Escalpez Muñoz, @ediferr, Sergi Aguilera
Still Photography @marcmedina
Set Dresser: Alfonso Campos Minguella
Props Buyer @iremartens
Art Construction @la.derniere.pluie, @annavidal.c, @zoealbaricoque
Graphic Art @rrigols
Graphic Design @hadaly.villasclaras, @cesarxce
Production Assistants: Cristina Liz Graña, @j.pares, Lucía Gangemi Milla
Rentals Houses @zigzagrental, @aluzine, BCN Studio,
Ricardo Hidalgo, Meridiana, @ketek.bcn
Film Processing: Studio l’Equipe
Partners: @sohohouse @nike @mona.stereo @mariakefisherman
@alexsobronjewellery @biis_ig @carharttwip_es @carharttwip
@nudeproject_ @pelonio @napalmrentals @badcat.production

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