For GIGI Studios’ latest Sediments campaign, POLARITY led a production as refined as it was challenging: shooting on a hidden cove along the Costa Brava, a stunning yet logistically complex natural setting.
Under the creative direction of Malva Sawanda (Phantasia Services) and featuring Carlota Guerrero, the team brought the organic essence of the collection to life — navigating rugged terrain, shifting light, and the rhythm of the sea with precision and care.
Client @gigistudios
Production Company @polarity.services
Production Executive @polrende
Producer @annakatafuchi
Creative Director @malvasawada @phantasiaservices
DOP @josuog.p
Photographer @davidgomezmaestre
Gaffer @lacekot
DIT @popdigitalbarcelona
Set Design @indrazabala
Set Design Assistant @berasteguiandres
Stylist @stephaniayepes
H/MUA @gloriaricoo
Talent: Carlota Guerrero
Casting Agency @isla_management
Location Manager @agboton
Unit Manager @ian.dcasa
Runner @guasanga
Runner: Ramón Bonmatí
Runner: Azúa Juarez
Photo Retouch @madem.studio
Rental @lacapsularental
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PR:019
Mango
World Music Day
Creative Production
For World Music Day, POLARITY partnered with MANGO to connect the brand with the music scene. We led the project from the booking of emerging artist Bikoko to the full creative production, including a live session performed in the storefront of one of MANGO’s flagship stores in Barcelona.
The campaign also featured photography and social media content, all designed to amplify the project across channels. With years of experience moving between brands and music culture, POLARITY knows how to bridge both worlds in a way that feels genuine and relevant.
Client @mango
Creative Production Company @polarity.services
Artist @bikoko
Executive Producer @polrende
Producer @santi.mo
Production Manager @annakatafuchi
PA @g.mul.blx
Director @polrenom_
Creative Director @carlaetstik
Director Assistant @_joeladan
DOP @jan.haase__
Steadycam @javisevazarco
1st AC @andresmv23
2nd AC @kianrahnema
Gaffer @bufi___
Sparks @_maxbufi_
Sparks @tarrason_
Sound @angelsoundstudio
Photographer @pablo__escudero
Photo Assistant @maria.darkroom
Art Director @allier_studio
Art Assistant @m.olro
Stylist Assistant @claudiaroca__
H/MUA @pacanavarro
Runner @guasanga
Runner @paumula_
Mango Team
Content Specialist: Sandra Bermejo
Art Director: Claudia Portús
Stylist: Paula Mirón
Producer: Susana Gellida
Project Manager: Isa Allier
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PR:18
Stradivarius
SU25 Campaign
Creative Production
For Stradivarius’ Summer 2025 campaign, “Not Another Summer Movie,” we transformed summer into a playful film set. Through three mini chapters, two protagonists reinvent classic summer scenes with indie-comedy vibes, style, and irony. Stradivarius isn’t just the wardrobe—it’s the story, tone, and attitude that holds it all together. Shot across a summer house and the beach, the art direction and set design played a key role in delivering the campaign’s witty and stylish spirit.
Client @stradivarius
Creative Production Company @polarity.services
Production Executive @polrende
Producer @annakatafuchi
Director @pablorobres
DOP @juliallansanay
Focus Puller @polsubira
Gaffer @belenxu5
Gaffer Assistant: Mar Meritoria
Art Director @allier_studio
Photographer @dieglago
Photo Assistant @billythin
H/MUA @mphairartist
Talent @amalia_strand @anabeatrizrp_
Location Manager @agboton
Unit Manager @ian.dcasa
Runner @guasanga
Runner: Ramón Bonmatí
Rental @napalmrentals
Video Editor @albertplanella1
Colorist @gyem.rgb
Sound Designer @mushii.______
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PR:017
MÓ Eyewear
Yellow Lens Campaign
Creative Production
For the launch of MÓ Eyewear’s yellow lens collection in collaboration with the Spanish National Football Team, POLARITY led a one-day, low-key fashion shoot that swapped clichés for concept. With a tight crew of just 10 people, we transformed a parquet football field into three distinct sets that reimagined sportswear through a high fashion lens. The result: a visual narrative that connects with football culture without ever going full-on football.
Production Company @polarity.services
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Client @moeyewear
Executive Production @polrende
Production Manager @annakatafuchi
DOP @polrenom
Photographer @devonart_
Gaffer @jan.haase__
Art Direction @allier_studio
Art Assistant @m.olro
Stylist @itziardeberry
Unit Manager @ian.dcasa
Talent @hugogonzalezzr
Rental House @napalmrentals @lacapsularental
Catering @alohapokespain
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PR:016
Rigido x Jessica Goicoechea
Capsule Colleection
Partnership
Some stories don’t start with press kits or big PR plans — they start with a simple, genuine gesture. When we sent @goicoechea22 a few Rígido pieces as a heartfelt gift, we didn’t expect anything in return. But the spark was there. What followed was a natural connection — first with the pieces, then with the people behind them. That moment opened the door to something much bigger: FIT CLUB, a capsule that reimagines jewelry through strength, sculpture, and radical form. A reminder that true PR isn’t just about reach — it’s about relationships.
Rigido Management: @carlaetstik
Creative Concept, Production & Stylism @carlaetstik @rigido.jewelry
Photo @adri.cuerdo
Photo Assist @l.negativos
Retouch @riveragento
Vídeo @albanomerobbins
Make up @mariacatala
Hair @laurenvoicceci
Content @albanomerobbins
Talent @goicoechea
Goico Team @sand4
Studio @ruge.studio
Web Development-Design @ovixia.media
Special thanks to @360_trainingcenter and
@polrende for the magic and @goicoechea &
@sand4 for the trust.
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PR:015
Ebro
Commercial Campaign
Production
For the launch of the new EBRO S700 and S800 PHEV, POLARITY stepped into a more traditional commercial format — producing a full TV spot and two product films in just one day. Built around the concept “”El híbrido de la gente””, the campaign aimed to communicate accessibility and innovation with a tone that felt both close and current.
The shoot unfolded in a massive studio space, where the lighting and art departments played a critical role: managing reflections and enhancing the visual presence of both vehicles without compromising their design details. With a large and highly synchronized crew, this project proved that even within tight timeframes, precision and scale can go hand in hand.
Client @ebroauto_es
Agency @forasters.studio
Creative Production Agency @polarity.services
Executive Producer @polrende
Producer @santi.mo
Production Manager @g.mul.blx
Assistant Director @carlos_villafaina
1st AC @1flare
2nd AC @sbarnilsphoto
DIT @arandadit
Gaffer @jan.haase__
Spark @camilleirrgang
Spark @paugalarzaa_
Taula @isaebens
Best Boy @ramon.dz15
Art Director @jou_with_flou
Art Assistant @camarasa__
Atrezzista @nelson.carreto19
Atrezzista
Stylist @itziardeberry
Stylist Assistant @fiore.gamba
P/A @ian.dcasa
Runner @guasanga
Runner Joan
Casting Agency @bestretacasting
Rental Camera & Lights @napalmrentals
Grip Rental @gripsupport.tv
Studio @driving.studios
Catering @cateringthelastmonkey
Post Production House: Laser Cut
Head of Post-Production @mauricideharo
Editor @mauricideharo
Editor @martacpulido
VFX @unknownis3ngel @vfx.cris @marina.editt
Sound Designer @mauricideharo
Colorist @adriaphtc
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PR:014
Laagam
SU25 Campaign
Creative Production
POLARITY led the full creative production of LAAGAM’s SU2025 campaign, a visual journey split across two contrasting but complementary worlds.
The first set explores softness and intimacy from an aerial point of view: king-size beds, tactile textures, and fluid gestures in neutral tones, capturing the comfort of horizontal living. The second takes us outdoors — a vast green field, bathed in natural light, where the products breathe freely and models move with calm spontaneity. Together, both universes reveal a season of quiet confidence and sensory connection.
Client @laagam______
Creative Production Company @polarity.services
Production Executive @polrende
Production Manager @santi.mo
Photographer @abel_bueno
Photo Assistant @__dalo__
Retouch Studio @madem.studio
DOP @polrenom
Gaffer @hector_escorial
Art Director @allier_studio
Runner Bernat Sanchez
Stylist @ju.laporta
H/MUA @mphairartist
Talent @victoriakloe
Rental House @napalmrentals
Catering @truiteria
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PR:013
Rigido x Nike
Seeding Capsule
Partnership
Some partnerships are born from decks and strategies. Others, from friendship. When @rigido.jewelry and @nike Barcelona joined forces to create custom jewelry for their athletes, it wasn’t just a collab —it was the natural outcome of years of shared values, vision, and trust.
Javi and Carla, founders of Rígido, have been close friends with us for years. Pol is even the godfather of their beautiful daughter, Gaia. That bond began back when Javi and Pol met working at Pull&Bear —a connection that quickly evolved from a professional spark into a deep creative true friendship, built on a shared way of seeing and doing things.
On the other side of the story, Pol’s early steps in the creative industry began at Nike Barcelona, where he formed strong relationships that remain intact to this day. Years later, it was Pol who connected both worlds, bringing Rígido and Nike together at Nike’s Barcelona HQ — no pitch decks, no big agenda. Just people who get each other.
@polarity.services simply helped turn that real connection into a creative alliance. Rígido designed unique pieces for Nike athletes across Spain: footballers, runners, basketball players… gifting them on their birthdays so they could integrate them into their custom Nike’s Air Force.
This project is a tribute to what happens when bonds are real, intentions are pure, and creativity flows naturally.
POLARITY led the full creative production for ATLANT EYEWEAR’s Spring/Summer campaign, shaping a visual narrative that blends urban dynamism with natural serenity. Shot entirely outdoors in a single day, the campaign unfolded through three distinct worlds under the creative direction of @carlaetstik, each capturing a unique connection between humans, architecture, and nature. With photography by @pablo__escudero and video by @josuog.p and @jaimevenet, the project embodies ATLANT’s core essence: a balance between the city’s energy and the tranquility of open spaces.
Client @atlanteyewear
Production Company @polarity.services
Creative Direction @carlaetstik
Script @isa.tofu
Executive Production @polrende
Photographer @pablo__escudero
Photo Assistant @maria.darkroom
Digitech @lacekot
DOP @josuog.p
2nd Camera @jaimevenet
Stylist Director @carlaetstik
Stylist @itziardeberry
Stylist Assistant @fiore.gamba
H/MUA @sandratosca
H/MUA Assistant Maria Lozano
Talent @rocuadras_
Talent @felixadergold
Unit Manager @ian.dcasa
Runner Ramon Bonmatí
Props (Tambourine) @allier_warehouse
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PR:011
Nike Football
Nike x Bryan Zaragoza
Content Creation
POLARITY teamed up with Nike to capture an exclusive behind-the-scenes look at Bryan Zaragoza’s day in Barcelona. From dynamic performance shots on the pitch to a shooting at the Nike offices featuring three stylish looks, we followed him through key moments, creating engaging photo and video content for social media. The focus remained on Bryan, ensuring a sharp, stylish narrative that highlights his connection with the brand.
POLARITY led the creative production for LAAGAM’s SP25 campaign, bringing to life a studio and outdoor shoot that captured three distinct collections in just one day. Collaborating closely with the LAAGAM team, we crafted unique visual worlds for each collection, ensuring they had their own identity and atmosphere. With nearly 15 looks shot on a single model, the project was a fast-paced, high-impact production. An incredible team made it happen—featuring photography by Pablo de Pastors, art direction and set design by Allier Studio, video by Pol Renom, and styling by Jose Carayol—alongside a dedicated crew of 10+ professionals.
Production @polarity.services
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Client @laagam______
Creative Production @polarity.services
Production Executive @polrende
Production Manager @santi.mo
Photographer @pablodpastors
Photo Assistant @matiasndong_
DOP @polrenom
Gaffer @hector_escorial
Art Director @allier_studio
Art Assistant @m.olro
BTS @sandra_bermejo
Stylist @joecarayol
MUAH @mphairartist
Talent @emmiboehm
Runner @ian.dcasa
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PR:009
Twojeys
TJ x Duke+Dexter Campaign
Production
POLARITY produced this dynamic campaign alongside @odysseyfam, bringing to life the first collaboration between @twojeys and @dukedexter in just under a week. With one intense day of shooting, a team of 20, rally cars, horses, motorcycles, skateboarding, and traditional Irish tap dancing, the production captured the energy and creativity behind this unique partnership.
The collection blends silver and leather in four exclusive pieces, including custom-designed jewelry and the iconic Wilde Penny Loafers dressed in silver. Directed by @outerview and @twojeys, the campaign showcases handcrafted expertise, traveling from Barcelona to Brixton to celebrate the spirit of both brands.
For HOFF, POLARITY leads end-to-end creative content creation through collaborations with selected creative talents. From concept development and talent scouting to post-production, we curate unique pieces designed to live organically on each creator’s channels. We’ve worked with Nordic profiles like @lara_bsmnn and @linda.sza, as well as local talents such as @ariadnatb and @danielaaldanna.
The Desigual Content Creators project emerged from the brand’s need to communicate its new launches through talented content creators. Under our creative direction and production management, we facilitated the entire process—from conceptualizing the collection’s message to talent scouting, briefing, contracts, project oversight, editing, and final delivery. Additionally, specific requests sometimes arise within the project, such as collaborations with Andrea Chaparro for the Desigual Summer 2024 Fashion Show, the GRWM Underwater Edition piece with Laura Tonder, and assistance with talent bookings.
In collaboration with Scalpers, we created visually striking content featuring the Windbreaker Jacket, highlighted through the artistic lens of visual artist Jon Frier. Our focus was on crafting a unique narrative that showcases the jacket’s style and versatility, aligning perfectly with Scalpers’ brand identity.
Content Creation @polarity.services
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Client @scaperscompany
Visual Artist @jon.frier
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PR:006
Lacoste
Sunset Sessions Ibiza
PR
Polarity played a pivotal role in the PR Call for the Lacoste Ibiza Opening Party, collaborating with key influencers to create buzz and excitement around the event. This partnership showcased the brand’s vibrant essence and connection to the island’s lively culture, ensuring a memorable launch that resonated with the local community and guests alike.
We had the pleasure of working with MÓ Eyewear on two key projects this year. First, we crafted engaging content for their Casa MÓ event, curating a vibrant visual narrative that captured the essence of the brand and the experience. To close the year, we teamed up again to produce their 2024 recap video—a dynamic one-minute summary highlighting their biggest activations. From defining the creative direction to developing a narrative-driven script and delivering a high-energy edit, our goal was to showcase MÓ’s journey in the most compelling way possible.
We took the reins on an exciting content creation journey for @browniespain, overseeing every detail from start to finish. Our creative production encompassed everything: from direction and ideation to talent scouting and booking, all the way through to production and team hiring. This project perfectly showcased our commitment to bringing vibrant stories to life.
POLARITY partnered with VICIO on a series of impactful activations that spanned partnerships and collaborations with Nike Running, Primavera Sound, Sónar Barcelona, and strategic openings in Madrid and Hot Spot Costa Brava. From providing vibrant atmospheres at major festivals to creating custom packaging and unique branded experiences, we emphasized VICIO’s connection to culture, music, fashion and lifestyle. Each project was brought to life through our strong PR calls and partnerships, mobilizing talents, influencers, and KOLs to generate engaging content and amplify the brand’s presence both on-site and across social media. Our efforts transformed these events into memorable celebrations that resonated deeply with young generations who attended those events, blending food, music, and community into a cohesive narrative for VICIO.
PR @polarity.services
Partnerships @polarity.services
Event Production @polarity.services
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Client @vicio
Event Production Partners @vampire.zip, @annakatafuchi, @betcunillera, @terehenkart, @mondolirondo
PR Team @laracostanetto, @csarone, @ci.ller, @ikervera
Creative Direction @bertusao, @mariacerdan
Art Direction @estherescudero, @donquiles.artsyficial, @miguelquiroga.work
Stylism & Merch @socis_club
Content Creation @mc_miquel, @elrasto, @sergiodrigo
Partners @nikerunning, @primaverasound, @sonar, @mambo.creatives
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PR:002
Pull&Bear
In-House Creative Services
Content Creation, Production, PR
For our projects with Pull&Bear, POLARITY embarked on a two years multifaceted journey that spans music, fashion, and cultural storytelling. Our projects ranged from capturing the raw authenticity of Artists like Dora and Diogo Appleton, to celebrating the thrill of urban surfing at Munich’s Eisbach River with Nicolas Marusa. Together with Vampire Studio and Siesta Creative, we transported the vibrant energy of Primavera Sound from Barcelona to Los Angeles, engaged with innovative music formats alongside Amaia, and created buzz-worthy PR campaigns at events like Bedtime x Amaia or Scrapworld. We also curated immersive experiences for youth talents like Nina UC and Pau Carrete in Formentera, and showcased the energy of Joan Margarit and Biel Juste from TWOJEYS in a Ibiza shoot. Each initiative reinforced Pull&Bear’s commitment to culture, creativity, and meaningful connections, merging fashion and music with authentic narratives that resonate deeply with young generations worldwide.
Our collaboration with Soho House spans several years, rooted in creating content for events and brand activations that host global artists from music, fashion, and the creative industry. Recently, we’ve produced three notable pieces: Soho Rising: Mala Rodriguez, Soho Rising: Niño de Elche, and a behind-the-scenes look at Leïti Sène – T-Rex music video, in partnership with Nike. Today, our relationship has deepened as we are part of the Soho House Barcelona Committee, allowing us to further enhance our collaboration and explore new opportunities.
Content Creation @polarity.services
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Client @sohohouse
Starring @malarodriguez @ninodeelche @leitisene
Featuring @youngwolfbeatz, @cutemobbb, @candelacapitan
Director @miguelmorillovega
Production @shoddy.eu @nelyaihoshyna @carolinaamvieira
Associate Producer @badcat.production
DOP @carlosfeher
Art director @dani.flamarique @favelagrb
Stylist @guilleqiller
MUAH @bissamorena
MUFX @medusa_creative_studio_
@pia___quin @nino_del_pozo @de_maria
Director Assistant @dnlstprz
Editor @arroz.bomba
Colorist @marti.somoza.color
VFX @marfil.studio @zaera3
Title design @cesarxce
Credits design @hadaly.villasclaras
Agency @lexa.services
Label @yuukiimusic
1st AC @raul.mulas
2nd AC @kianrahnema
Steadicam @carlos_rodriguez_pedrol
Gaffers @alexcarvajalr & Javier Corrión
Light Board Operator @tonillobet
Sparks @martipluma, Lucia Escalpez Muñoz, @ediferr, Sergi Aguilera
Still Photography @marcmedina
Set Dresser: Alfonso Campos Minguella
Props Buyer @iremartens
Art Construction @la.derniere.pluie, @annavidal.c, @zoealbaricoque
Graphic Art @rrigols
Graphic Design @hadaly.villasclaras, @cesarxce
Production Assistants: Cristina Liz Graña, @j.pares, Lucía Gangemi Milla
Rentals Houses @zigzagrental, @aluzine, BCN Studio,
Ricardo Hidalgo, Meridiana, @ketek.bcn
Film Processing: Studio l’Equipe
Partners: @sohohouse @nike @mona.stereo @mariakefisherman
@alexsobronjewellery @biis_ig @carharttwip_es @carharttwip
@nudeproject_ @pelonio @napalmrentals @badcat.production